The experience of Queen Bey’s products marketing campaign is displaying everyone that diversity = slay.
The design is featured on Bey’s products web-site rocking distinctive looks while in a wheelchair. Not to mention she’s also front and centre when you enter the web-site.
However modeling for Beyoncé is fairly a milestone, Mercado is no stranger to the style market — in fact, she’s fairly darn completed. She signed with IMG Designs final yr and has starred in a 2014 Diesel marketing campaign as effectively as advertisements for Nordstrom amid other modeling employment. She’s also a style blogger and an outspoken activist for extra diversity and representation in the market.
In the end, she hopes to improve perceptions and get the job done toward extra inclusivity in style.
“Working with IMG, my target is to make it so that I am not the design in the wheelchair and I’m just the design,” Mercado explained to Vogue final yr. “I want the people who ended up hesitant in pursuing style because of the way that people may well perceive them to know there is a spot for them.”
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